Franchise Conference Dubai 2011
Franchise Conference Dubai 2011
The My Destination third annual conference took place on May 18th to May 22nd 2011 and saw a record number of attendees, with 74 of our local experts in attendance and with 15 of the MyDestination team present - representing an extensive cross-section of the network.
Held in the chic Park Hyatt Dubai the event included presentations from the network's main business areas including SEO, E-Commerce, Product Development, Franchise Support, Content, Sales and Multimedia. The franchise panel also provided a great outlet for discussion and a chance for local experts to share ideas and experience.
With evening activities including a bbq in the hotel's Rose Garden and a river cruise along Dubai Creek, there was ample opportunity for everyone to get-to-know each other over some delicious food and wine. The final night saw a banquet dinner where attendees dressed to represent their country and an awards ceremony gave credit to those franchises that had excelled over the past 12 months.
Next year's conference will be held around May/June/July 2012 in the USA and is set to build on the huge success of this year's event. This year's winners can be seen below as well as some of the comments from the local experts who attended the conference.
Local Expert Feedback
"I am so glad to have been able to make it to the conference - getting to know the MyDestination team in person and all the other franchisees; sharing ideas, opinions and strategies in a no-nonsense yet light-hearted environment; helping many franchisees shed some light on their problems and to be able to grow even bigger. The team spirit amongst all whom attended was simply amazing. The organising of the conference was wellplanned to ensure everyone obtained the best knowledge out of it, and yet be able to sneak in some holiday time as well. The ideas and info shared by the MyDestination team gave franchisees so much more positive energy to move forward to not only make individual sites successful but also to ensure the MyDestination brand as a whole is a powerhouse to be reckoned with!" - Poh Seng Ong, Kuala Lumpur
"Hugo and I thoroughly enjoyed this valuable conference given by MyDestination in Dubai. We were so looking forward to the educational part of it and were not let down! However, getting to know the other representatives of MyDestination was such a gift and equally enlightening and I'm sure the start of great friendships. The MyDestination London and Marbella support team was "the" best. They all made us feel part of one unit taking on the world with power and support! Looking around this International group, so different but all with similar goals I thought, anything is possible. Never have I felt such good chemistry among so many. Thank you all for making this happen -the dream team!" - Hugo & Ruth Boughner, Bordeaux
"Amazing how quickly MyDestination has grown since the last conference! Not just in the number of new franchisees, but also the in-house team, like SEO, product development, and tech support that are truly driving the brand forward." - Kari Butterton, Hawaii
Here are some of the many photos taken during the Dubai 2011 Conference:
Locally informed, globally inspired
Awards presented on the night
- Best fancy dress:
Ben Burton & Leandra Moraes - Sydney
- Phil Collins Award for most Distance Travelled:
The franchisee who has crossed continents to be present at the 2011 annual conference to spend 'Another Day In Paradise' here in Dubai.
Kari Butterton - Hawaii
- Russell Brand Award for Most Interesting Franchise:
Here at MDI we value diversity, originality and experience. Sure we want you to be able to run a business; but if you've travelled the world on horseback, run a cake shop in Peru or spent your former years as a scientist for NASA we'll celebrate it.
Justin Deighton - Sunshine Coast
- David Letterman Award for the Most Questions:
The Inquisitive is your middle name. You like to ask, enquire and question at every turn and your thirst for knowledge is such that your email address can be repeated by the MDI hubsite team blindfolded, hung upside down and tickled.
Alper Tutak - Istanbul
- The Wonderbra Award for Best Support:
This award goes to the franchisee who is always there to offer much needed support to the network. They are bursting with ideas, regularly submit quality info to the forum and post useful links.
Varban Kolev - Dubai
- Mark Zuckerberg Award for the Biggest Twitt:
An award for the most social media savvy franchisee. Tweets need not apply...
Alfredo Hannibal - Puerto Rico
- Steven Spielberg Award for Best Multimedia:
Stopping at nothing in your pursuit of cinematic genius your videos are a shining example of what the '360 online experience' is all about. Proving you don't need dinosaurs or special effects to create a top video you've let your destination do the talking.
Peter Thompson - Johannesburg & Ales Mach - Prague and Czech Republic
- The Bieber Award for Best Newbie:
Yes, you're new to the MDI scene and you've got a way to go yet before you can fully take on the 'big boys' but your enthusiasm, natural flair, impressive launch and overnight success ensures you'll soon be the one to watch.
Poh Seng Ong & Rajesh Mahesan - Kuala Lumpur
- Bill Bryson Awards for Best Content:
Your content is a shining beacon of travel literature in all its well-crafted glory. Informative and entertaining you give people exactly what they need from a travel information website... and more.
Khalid Al Kharusi & Lucie Cruickshank - Oman
- Donald Trump Award for Top Trader:
Award for the franchisee who's secured the most money through advertising and sales.
Fay Jones & Jessica White - Marbella
- Franchisee of the Year:
This award goes to the franchisee whose efforts and dedication to their business and the MDI network as a whole has really made them stand out from the crowd.
Helen Simpson & Alper Tutak - Istanbul
"Once you step onto the road, and you don't keep your feet, there's no telling where you might be swept off to" - J.R.R. Tolkien