About Us

My Destination is focused on offering unrivalled levels of local information. This is what we pride ourselves on, and it's our promise to our users.

Therefore, each destination is run by a team on the ground who have their fingers on the pulse and write from a first-hand experience, whether they are trying out places to eat, visiting sites of interest, undertaking activities, exploring hidden 'secrets', and speaking to the locals who are 'in-the-know'. Our local experts take every effort to accurately capture this information through photography, videos, virtual tours and writings. It can be truly said that our content is fresh, local and 'hand-made'.

Our Local Experts in Florence

Stuart Goldsmith is from London but, 25 years ago, after graduating with a degree in languages, he came to live in Florence where he tried to pay the rent by teaching English. An opportunity came up to work for a Marks and Spencer buying office in Florence, which he took up with relish and is where he learnt the rules of the fashion game. After a few years he started his own business and now sources private label production for top designers and store groups.

Stuart receives many visitors and knows how hospitable Florence's hotels and restaurants can be. As an entrepreneur his knowledge will be useful in helping MyDestination.com/Florence obtain the success he is aiming for.

Monica Manetti was born in Florence, traveled often all over the world for holidays and work. Her background is in Fashion, after the scholarship in fashion design, she worked for ready to wear productions for UK and USA in a Florence office. After a few years she had the opportunity to work directly with Luxury Department Stores in USA and Hong Kong, buying on their behalf Italian Fashion Brands both in Florence and Milan, then she experienced her own consultancy office as assistant buyer for luxury brands and private label production. During these years she grew another passion for vintage clothing and furniture, from which she started a new project: a consignment shop where unique pieces could be found.

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