Television and Radio Networks
In Romania, cable and digital television is available in all the urban regions and in almost all the rural areas, as there is at least one TV set in each household. There are numerous national and international channels, as a reaction to the fact that most of Romanians use the TV as the main means of relaxation and information. The numerous options of channels, be them generalist or more specialized ones, will surely meet the needs and desires of all viewers.
The state-owned television (Televiziunea Română) and radio company (Societatea Română de Radiodifuziune), unlike the private networks, have a country-wide coverage and also own the AGERPRES national news agency. The public television operates several national channels: TVR1, TVR2, TVR Cultural and TVR International. The same thing holds true for the state-run radio network, which includes more national radio stations, such as Radio România Actualități, Radio Romania Cultural, Radio 3Net, Radio România Muzical, as well Radio România International and other regional and local stations.
TVR is outrun by two private television channels: Antena 1 and ProTV, which also broadcast internationally. The private mass-media revolves around major companies, with smaller, independent ones stealing a portion of their audience. Antena 1 is owned by Intact Media Group, which includes 5 other TV channels, 3 newspapers, 6 magazines and 2 radio stations (RadioZu and RomanticFM). ProTV is part of Central European Media Enterprises, which also owns Acasă, ProTV International, Pro Cinema and Sport.ro television channels, as well as MTV and Pro FM radio stations. Other important media companies refer to Realitatea-Cațavencu (with Realitatea TV, Romantica and The Money Channel), Centrul Național Media (with Național TV, N24 and Favorit TV) and SBS Broadcasting Group (with Prima TV and Kiss TV).
There are many specialized TV channels, depending on the viewers’ preferences. The most important music channels are MTV, UTV and KissTV, while Antena 3 and Realitatea broadcast mainly news and talk shows, being heavily politicized. DigiSport, Sport.ro and GSP TV are men’s favourite, while Acasă, Romantica and Euforia Lifestyle TV are specialized on soap operas and target the feminine public. Additionally, in Romania there are many international foreign-language channels broadcasted in their original language, but with Romanian subtitles. If you are a fan of cinema, you might enjoy a movie on HBO, AXN, MGM Channel, while the Discovery Channel or National Geographic will surely quench your thirst for knowledge.
In what regards the radio stations, KissFM, broadcasting more commercial music, Europa FM, Radio România Actualități and RadioZu record over 1 million listeners per day. Other major networks include Radio21, ProFM, Radio Guerrilla or MagicFM.