About Us

Locally informed, globally inspired

About MyDestination.com:

My Destination Tenerife is part of the My Destination network. A global network of sites created in 2006 by two young entrepreneurs, James Street & Neil Waller. My Destination is focused on providing websites that offer unrivalled levels of local information, actually written by locals. Each site is run by a team on the ground in each destination who have their fingers on the pulse and are providing real time information. The websites combine accurate information on the local area and businesses with the added usability of an online booking engine, offering travellers a one-stop shop where they can research and book their holiday on a single website.
The websites are fresh and simple in design, with a firm focus on quality and quantity of content. Reviews are always written first-hand and every effort is taken to obtain the best images and information available in order to present a true representation of the services on offer. User-generated content and feedback is also built into the website, building upon content quantity and accuracy; major features of the service we provide.
My Destination continues to go from strength to strength and is always looking for new and exciting destinations to add to the network,so if you would like to join our team and be part of our growing network then click on our logo below to find out more about our business.

Heading up My Destination Tenerife - Joe Cawley

Joe Cawley is an award-winning travel writer and author, based in Tenerife. His work has been published in The Times, Sunday Times, Guardian, Express, New York Post, Conde Nast Travel and many others. His book, More Ketchup than Salsa, was voted Best Travel Narrative 2007 by the British Guild of Travel Writers.

Joe lives in the hillside village of Tejina de Guia with partner, Joy, their two children, Molly Blue and Sam. The goats are no relation, despite rumours to the contrary.

Joe is medically compelled to travel to alleviate sporadic bouts of island fever that leave him with a nasty rash and an uncontrollable urge to shout obscenities at the top of his voice.

"I'd been looking for the right opportunity for a web-based business for several years. When I came across MyDestination.com, I was pretty sure I'd found it. After meeting Neil and James my thoughts were confirmed. All of the team have been, and continue to be, extremely helpful and supportive, with a response rate verging on ‘instant’."