About Us

My Destination is focused on offering unrivalled levels of local information. This is what we pride ourselves on, and it's our promise to our users.

Therefore, each destination is run by a team on the ground who have their fingers on the pulse and write from a first-hand experience, whether they are trying out places to eat, visiting sites of interest, undertaking activities, exploring hidden 'secrets', and speaking to the locals who are 'in-the-know'. Our local experts take every effort to accurately capture this information through photography, videos, virtual tours and writings. It can be truly said that our content is fresh, local and 'hand-made'.

Our Local Experts in Reykjavik

Martin has a massive amount of marketing experience. He used to work as head of sales for one of Iceland's leading tv-stations, Skjarinn. Now he's a founding partner at VERT-markaðsstofa, a local marketing firm he founded with two of his friends. He was brought into the Reykjavik franchise as a business partner to begin with, but ended up buying his partner's
share. He felt that Iceland's future was in the traveling business and loved the MyDestination.com concept.

He brought in the best local expert he could find, Reykjavik born and raised Hekla who has a lot of writing experience and is familiar with every corner of the city. She knows everything worth doing, seeing and experiencing, and is eager to spread the word.

Martin and Hekla are very much looking forward to building up the Scandinavian network and being part of the MyDestination.com

"Great concept, brilliant support and on top of it all, an excellent team!"

Contact Us