About Us

Locally informed, globally inspired

About MyDestination.com:

My Destination Reykjavik is part of the My Destination network. A global network of sites created in 2006 by two young entrepreneurs, James Street & Neil Waller. My Destination is focused on providing websites that offer unrivalled levels of local information, actually written by locals. Each site is run by a team on the ground in each destination who have their fingers on the pulse and are providing real time information. The websites combine accurate information on the local area and businesses with the added usability of an online booking engine, offering travellers a one-stop shop where they can research and book their holiday on a single website.
The websites are fresh and simple in design, with a firm focus on quality and quantity of content. Reviews are always written first-hand and every effort is taken to obtain the best images and information available in order to present a true representation of the services on offer. User-generated content and feedback is also built into the website, building upon content quantity and accuracy; major features of the service we provide.
My Destination continues to go from strength to strength and is always looking for new and exciting destinations to add to the network,so if you would like to join our team and be part of our growing network then click on our logo below to find out more about our business.

Heading up My Destination Reykjavik - Sigurthor Marteinn

Magnus has had a great deal of experience in the franchise industry. He worked with Domino's Pizza in Iceland for almost 9 years, working as a COO for their 14 outlets and over 300 employees for three years before moving to Denmark to head up the operation over there as CEO.

Towards the end of 2007 Magnus decided to move away from the employed life and decided to become a franchisee himself. With 3 friends he bought the franchise of two Ruby Tuesday restaurants in Iceland.

Martin has a massive amount of experience from the TV sector, working as head of sales for one of Iceland's leading tv-stations, Skjarinn.

In 2009 Magnus started looking for new and exciting opportunities and came across MyDestination.com. He felt that there was a massive gap in the market for online information for Iceland and Reykjavik and loved the MyDestination.com concept. Within a matter of weeks Magnus bought the franchise for Reykjavik and after having brought Martin in as a business partner, even managed to pre-sell advertising on the site prior to its launch.

After having just launched the Reykjavik site in April 2009, Magnus and Martin decided to secure the licence for Copenhagen.

Magnus and Martin are very much looking forward to building up the Scandinavian network and being part of the MyDestination.com Team.

"Great concept, brilliant support and on top of it all, an excellent team!"

• GusGus at Nasa in Reykjavik on August 26th and 27th. You dont want to miss this! #gusgus #bestelectrointheworld http://myde.st/qIZbo9
• GusGus in Reykjavik in late August - 2 performances! #gusgus #bestelectrointheworld
• Gay Pride Party in Reykjavik http://myde.st/pjc3y4
• Reykjavik is currently 14C and Cloudy. Cloud Cover 90%, Wind 12 km/h from E, Humidity 67%, Visibility 16 km. http://myde.st/nnsarE